Introducing the Pink Line

NOVUS Launches The Pink Line to Support the Fight Against Breast Cancer

In honor of Breast Cancer Awareness Month, NOVUS launched a limited-edition Pink Line to support the fight against breast cancer.

“As NOVUS has grown over the years, we realized we could use our business platform to make an impact on others,” said Nick Bernardo. “A few years ago, both our Aunt Karis and business partner Scott Klimchak’s mother, Kathy Klimchak, were diagnosed with cancer and fought very courageous battles before passing away.”

As a mission-based company, NOVUS has been heavily involved in giving back to causes they believe in. To date, NOVUS has partnered with the Jimmy Fund, the Dana-Farber Cancer Institute, and most recently the American Cancer Society. 

The Pink Line products were crafted with passion and purpose—purpose to tackle cancer. The products were thoughtfully designed with a Dusty Rose colorway to commemorate those who’ve been impacted by cancer. NOVUS will donate a portion of all Pink Line purchases to charities supporting the fight against breast cancer. 

Meet the Pink Line

This line was created to honor those who have fought or continue to fight the courageous battle with cancer. A true inspiration to us and a daily reminder to Claim Your Crown.

Pink Line Corduroy Hat

The Pink Line Corduroy Hat—a vintage-inspired classic. The Dusty Rose corduroy commemorates Breast Cancer Awareness Month and those impacted by cancer. Throw it on and help us tackle cancer!

Pink Line Hoodie

Make room in your closet for the Pink Line Hoodie. Made with premium cotton fleece and a double-lined heavyweight hood that hugs you for ultimate comfort, this hoodie is a key layer for every occasion.

Pink Line Tee

Claim Your Crown and help us tackle cancer in the Pink Line Tee. Designed with a lightweight poly-cotton material, this tee can be styled up or styled down for every occasion.

Support the Fight Against Breast Cancer

Creating products with purpose and passion is a key ingredient to our business. We’re dreamers at heart and believe with every opportunity granted to us, there is a purpose. The same holds true for our apparel. We’ve worked countless hours perfecting our materials down to the very thread. We’re proud to outfit you with our exclusive products and to build strong relationships with everyone we work with.

Join us as we raise awareness about breast cancer, honor survivors, and remember those lost to the disease. With each Pink Line purchase, NOVUS will donate a portion of the proceeds to charities supporting the fight against breast cancer. Stay tuned on social media for more Pink Line products dropping this October.

Previous
Previous

Tackle Cancer Party Featuring RaeLynn

Next
Next

September 2023 NOVUS Newsletter