March 2025 NOVUS Newsletter
March was a winning month for NOVUS, from strengthening relationships with high school football coaches to showcasing our premium apparel to athletic directors across New York. Plus, we celebrated a successful FireWolves x NOVUS launch at DICK’S House of Sport!
FireWolves x NOVUS Apparel Launch at DICK’S House of Sport
FireWolves fans showed up in full force for the official launch of the FireWolves x NOVUS collection at DICK’S House of Sport in Latham! The event was a huge success, bringing together fans, players, and the NOVUS community for an unforgettable night.
Highlights included:
Exclusive FireWolves x NOVUS Endurance Tees and Ascension Hoodies.
Fans scored two free game tickets with their purchases.
Meet-and-greets with FireWolves players, the dance team, and Alphie the mascot.
“This was a big moment for us—our first time working with an experiential retailer like DICK’S House of Sport. Seeing the FireWolves community rally around this launch was incredible, and it’s just the beginning.”
Thank you to everyone who came out and made this event one to remember. If you missed it, FireWolves x NOVUS gear is still available at DICK’S House of Sport in Latham—get yours before it’s gone!
NYSHSFCA Football Conference
The New York State High School Football Coaches Association held its annual clinic and convention at the beginning at Turning Stone Resort Casino, bringing together nearly 700 coaches and industry professionals. As we take big steps toward outfitting more football programs in 2025, this event was the perfect place to connect, learn, and grow with the game.
NYSPHAA Convention
NOVUS continues to strengthen its connections with high school athletic directors across New York, outfitting staffs, athletes, and fans with premium team uniforms and sportswear. The NYSPHAA Convention in Saratoga Springs has become a key event on our calendar, giving us the opportunity to build relationships and support programs statewide.
Save the Date for the CAT15
The NOVUS community is coming together once again for a cause that matters. The 15th Annual CAT Volleyball Tournament is set for June 18th at NOVUS HQ in Latham, NY, with a goal of raising $50,000 for the American Cancer Society and the 1:12 Project. Last year, we rallied to raise over $40,000—this year, we’re aiming even higher. More details to come soon!
Customer Spotlight: SPF High School Lacrosse
Scotch Plains-Fanwood Lacrosse has trusted NOVUS to outfit their teams with top-tier gear for the past five years. From custom designs to unmatched service, we’re proud to support their program season after season.
“We switched over to NOVUS 5 years ago for all our apparel needs and haven’t looked back since. NOVUS combines comfort, style, unique design and unbelievable service.”
Employee Spotlight: Frank Grant
Where are you from? Born in Albany NY, grew up in East Greenbush and have lived in Slingerlands for the last 20 years.
What do you do at NOVUS? As Chief of Staff I am fortunate to lead talent management and recruiting programs which means I get to support the existing great team while also helping to shape the future of the organization as we add talented team members to support our growth.
What do you love about what you do? I get to share my experience with the team while also learning and growing together.
How do you Claim Your Crown? By living out our brand promise of passion, conviction, and perseverance. The Passion to stay healthy, keep learning and always enjoying friends, family and teammates. The conviction that NOVUS will grow for decades to become a global brand because of its strong foundation, great ownership, leadership and team at NOVUS. And the perseverance to withstand the inevitable setbacks
Why NOVUS? NOVUS is a great company with a great environment, a great team to work with everyday, great customers and partners and high quality products that people really enjoy.