NOVUS Partners With Syracuse University’s, Joe Girard III
Syracuse Orange Basketball Point Guard, JG3 and NOVUS Clothing Company Debuts Exclusive Syracuse Fan Gear to SU Campus
Who is Joe Girard III?
Hailing from Glens Falls, New York, Joe Girard III aka JG3 has made a name for himself in the NCAA. After making his varsity basketball debut as an eighth grader on the Glens Falls Basketball team he quickly became the state’s all-time leading scorer and was recognized as Mr. New York Basketball. His passion for the game led him to Syracuse University, where he was named the Orange’s starting point guard as a freshman. Fast forward to senior year, the Syracuse Orange player is now recognized as one of the top shooting guards in college basketball.
“Joe is one of the most successful athletes to ever come out of our area—and throughout his career, he’s remained humble and knows he has an opportunity to make an impact through his platform,” said Garrett Bernardo, CEO of NOVUS Clothing Company.
NOVUS Partners With JG3
With a mutual love for upstate NY, basketball, and high-quality threads, JG3 and NOVUS Clothing Company formed a partnership. The Upstate NY clothing brand was born on a college campus, so it’s no surprise that the brand sought out a partnership with a fellow upstater and SU baller, JG3. Talk about a slam dunk.
“It's a cool story with us all being from upstate New York making an impact on a national level and we hope to inspire all of those following along to go out and claim their crown!” said Garrett Bernardo.
Once JG3 signed on as a NOVUS Athlete, the premier apparel company worked closely with him to create a collection exclusively for JG3’s personal brand. The dream team created his logo, tagline and ultimately rolled out The JG3 “Be Different” Collection. The collection has featured a mix of some of Joe’s favorite NOVUS products that he enjoys wearing for both training and off-the-court leisure.
“They seemed like a great partner because they have the same beliefs I do on and off the court,” said Joe Girard III. “You want to have a partnership where you can laugh, make jokes, have fun and at the same time do great business.”
With the success of the JG3 collection, NOVUS and Joe knew they could make an even larger splash on campus. Just in time for the nail-biting ACC basketball schedule, NOVUS and JG3 are rolling out a new line of Syracuse gear for the diehard Orange fans. This line of sportswear and lifestyle apparel features everything from hoodies and crewnecks to replica jerseys, pro-vented tees, and beanies.
NOVUS was able to secure the licenses to incorporate Syracuse University’s classic logos and some of its most iconic throwback logos from the vault. So, whether you want to rock out in a classic SU hoodie or a vintage throwback—this exclusive line has you covered.
This new partnership goes beyond outfitting JG3 in custom apparel—but will span across the entire SU campus, Central NY, and beyond.
NOVUS Clothing Company at Syracuse University
NOVUS believes that every time a product is worn, it’s an opportunity to Claim Your Crown—and this partnership is the perfect example of that. Now that NOVUS is officially on campus, the clothing company is supporting collegiate dreams to be chased, new trials to be faced, and new stories to be written—both on and off the court.
“Working with collegiate athletes is huge for us, especially since our brand was born on a college campus,” said Garrett Bernardo. “Getting to work with guys like Joe has been super fun because we get to help him grow his brand and see our brand come back to life where it originated—on the college campus.”
Through this partnership, NOVUS and JG3 have created an iconic collection. The clothing line is sourced from premium materials that feature unique customized designs that ‘Cuse fans can rep at a game, a sports bar, or around campus.
What’s Next for NOVUS?
NOVUS continues to seek out powerful partnerships, like its partnership with JG3 and Syracuse University. By seeking out athletes with a similar vision, drive and passion to the brand, NOVUS has formed partnerships with Harrison Butker from the Kansas City Chiefs, George Odom from the San Francisco 49ers and Terese Cannon, Professional Volleyball Player.
“We’re really trying to attack that collegiate bookstore market, and Joe Girard III has helped us do that. Harrison Butker, the kicker for the Kansas City Chiefs is also one of our professional athletes and he helped us get into Arrowhead Stadium,” said Garrett Bernardo. “Attacking the collegiate space and then also the proshops and the stadiums, is a huge focus for us.”
The company has successfully built out a team of young athletes and plans on supporting them as they move forward in their athletic careers and lives. Stay tuned for more exciting partnerships and stay up-to-date with us on social media.
You can shop the JG3 collection at the SU Campus Bookstore, SU’s Online Campus Store, the JMA Wireless Dome Shop, and an exclusive limited collection for JG3 at novusclothingcompany.com/jg3.