NOVUS Signs 49ers Safety George Odum
NOVUS Clothing Company has signed a deal with a new NFL athlete, expanding its roster of professional athletes to three. The company welcomed San Francisco 49ers safety George Odum to the team on June 13, 2022, creating a custom logo and line of apparel to drop in the future.
A business trip, a tattoo, and a connection made this partnership possible.
“I was out of town and bumped into a man named Tadeh that had a James 1:12 tattoo with a crown on it,” NOVUS director of operations Dan Jason said. “That caught my eye and led to a conversation about NOVUS and our motto ‘Claim Your Crown.’ He happened to be good friends with a guy on the San Franciso 49ers, George Odum, and when I told him the verse was what our clothing company was founded on, he told me George might be interested in learning more about custom apparel.”
This chance encounter led Jason to Odum and opened up a discussion about the company’s mission and goal of working with professional athletes. Jason learned that his story, values, and personality fit the NOVUS brand well.
“George is a very easy-going and humble guy. Off the field, he is a family man, cares about his friends and his community, and values every day” Jason said. “He’s a true professional in all respects and is as hardworking as they come. His desire to be the best on the field is displayed through his grit and perseverance. He has what it takes to play at the highest level on the field and is a pro athlete committed to making an impact with his platform.”
Jason wasn’t the only one to notice Odum’s drive, determination, and values; NOVUS CEO and creative director Garrett Bernardo did, too.
“We had the opportunity to speak with George on a facetime call and hear his story,” Bernardo said. “He’s a true underdog that has experienced setbacks, trials, and was often overlooked. He knows what it's like to persevere and be on the verge of breaking— but he never gave up.”
Odum’s experiences as an athlete and man made an impact on Bernardo and created a strong connection.
“We really connected with him on a personal level; he’s very humble and is on the rise as one of the NFL’s top defensive players in the game,” Bernardo said. “More importantly, we feel that his story will inspire others to follow their dreams and live out their passions no matter what life brings, which is what claiming your crown is all about!”
Odum’s life story, one to be told by NOVUS in the coming future, falls in line with the company’s mission of encouraging perseverance in times of trials.
“When I think of what our company embodies and what that crown stands for, it was a must to invite George to be part of our team and family,” Jason said.
Adding Odum to the roster of NOVUS athletes will help expand the brand on the west coast and in the National Football League.
“We are very excited to further our reach into the NFL with George,” Bernardo said. “We are inspired by the energy he has already brought to this partnership and really feel like he will be a catalyst to build our brand on the west coast.”
So, what made Odum choose NOVUS?
“NOVUS takes their time and doesn’t rush the process,” Odum said. “When looking for a logo, NOVUS fully customizes the whole thing.”
This partnership is Odum’s first so he’s navigating new terrain.
“To be honest, I didn’t really know what I was getting into when I first heard of NOVUS but Dan helped me along the whole way,” Odum said. “This [partnership] means new opportunities and growing as a team together.”
The NOVUS team and Odum have been working together to curate the first line and look forward to telling his story.
“We are putting in work now and the work will show for itself,” Odum said.
Stay tuned for more information on the partnership and to learn more about the 49ers star’s story.