July 2024 NOVUS Newsletter
Welcome to our July newsletter! From hosting our 14th Annual CAT Volleyball Fundraiser to launching our new branding, July was filled with incredible events and milestones for NOVUS.
The CAT14 Volleyball Tournament Raises $42,000
The CAT14 tournament attracted over 350 people, who came together to raise over $42,000 for three deserving charities: The American Cancer Society of the Capital Region, the Double H Ranch, and NOVUS’ own mission, the 1:12 Project. The event featured 24 competing in a night of fun, food, and philanthropy. Two champions were crowned this year: The Robert and Lisa Moser Family Foundation in the “Just for Fun” bracket and team LVC 1 in the “Competitive” bracket. We’re so grateful for your support and we’re already looking forward to the 15th Annual CAT Volleyball Tournament!
Time to Rise & New Logo
Reflecting on the evolution of NOVUS, it's incredible to see how far we've come. Our new logo isn't just a design update; it represents our shared journey and vision. It symbolizes the "crown-claiming moment" in every triumph—a powerful reminder of perseverance, passion, and the relentless pursuit of dreams. The refined shape of our crown logo reflects this moment of victory, with arms outstretched in celebration. It captures the essence of pouring your heart and soul into something you love, making sacrifices, and never giving up. This journey is encapsulated in the crown that each of us strives to claim.
"Time to Rise" is more than just a phrase; it’s a call to action. It represents the moments in sports where greatness is achieved—whether it's a last-second three-pointer, a game-ending goal line stand, or a walk-off home run. These are the moments when athletes of all levels rise to the occasion and claim their crown. At NOVUS, we empower every athlete who plays with conviction, from pee wee football to professional arenas. Our mission is to inspire you to chase your dreams and remind you that victory is within reach.
We’ll also be launching a new collection this Fall!
Team Track Day
The NOVUS team kicked off track season in Saratoga with our annual team track day! A fun-filled day spent at the Veranda suite, winning big by spending time with one another.
Napa Institute
The Bernardo brothers made their way out to Napa, CA to attend the 14th Annual Napa Institute Conference, outfitting attendees with two colorways of the NOVUS Tech Fleece Quarter Zips. Amongst building relationships with existing clients also attending the conference, NOVUS sparked new ones including former Saturday Night Live Host, actress and comedian Siobhan Fallon Hogan.
Customer Spotlight: Mission Primed Lacrosse
Mission Primed LAX is an innovative development program designed to prepare student-athletes for the transition to college sports. Under the expert guidance of professional lacrosse player Jules Henningbird, this premier training provides an unparalleled experience. NOVUS proudly outfitted the participants with our Reversible Piney jerseys and short-sleeve hoodies. High-level high school lacrosse athletes from the Northeast showcased our gear, representing the best of the best at the camp.
Team Member Spotlight: Megan Michaels
Where are you from? Born in Syracuse, lived in Carmel & Monterey, CA and then moved to Delmar, NY in third grade.
What do you do at NOVUS? I’m the Senior Marketing Manager.
What do you love about what you do? I love the storytelling aspect the most. In marketing, the possibilities are limitless, bringing a lot of variety and collaboration to my day-to-day, which keeps things exciting!
How do you Claim Your Crown? Claiming my crown means prioritizing presence in every interaction. As a wife, friend, coworker, sister, daughter, and dog mom, I strive to be there for everyone and seize every moment. Whether it's spontaneous adventures, travel, cherished family time, catching up with old friends, or supporting my team. Balancing these roles amidst life's busyness feels like a significant victory. Knowing that time keeps moving forward, I aim to squeeze the most joy out of every experience.
Why NOVUS? I believe in the product, the purpose, and, most importantly, the incredible people I work with. The team behind the brand is par to none.