Meet NOVUS Brand Ambassador Dom LeMorta

Who is Dom LeMorta?

In the world of basketball, there are individuals who go above and beyond the boundaries of the sport, leaving a lasting impact on both the game and the lives of those they encounter.

Dom LeMorta, trainer and owner of Different Basketball Academy, is one of those individuals. His relentless work ethic and commitment to inspire young athletes has made him an influential leader in the basketball community. 

As a star player, he helped lead his team to several victories including three sectional championships, federation title, and a state title. His success continued in college where he played for Alfred University, being a huge factor in their final game propelling them to the NCAA tournament by scoring 35 points.

Today, Dom actively trains athletes at various levels. From young athletes in AAU to college and professional players, he embraces opportunities to share his knowledge and experience.

Dom's commitment to the game is evident through his work as an assistant basketball coach at Niskayuna High School, where he mentors the next generation of players.

NOVUS Partners with Dom LeMorta

The partnership began when Dom was originally a customer of NOVUS, and he quickly recognized the brand's commitment to style, innovation, and quality. 

Inspired by his basketball idol Kobe Bryant, Dom saw an opportunity to create a brand that not only provided exceptional apparel but also carried a deeper meaning of inspiration.

Co-owner Garrett Bernardo acknowledges Dom’s excitement to collaborate, stating, "We can see the passion, energy, and drive in him and he was really eager to get his own spin on our products.”

“Basketball teaches me so many life lessons not just involving sports,” says LeMorta, as his goal is clear to leave an impact on as many lives as possible. 

What’s Next for NOVUS?

NOVUS is looking to expand its community of brand ambassadors and seeking individuals that align with their values and the Claim Your Crown mantra.

They’ve broken into the basketball world with other athletes such as Dolly Cairns from FGCU and Joe Girard III from Clemson. Dom is a perfect fit for the NOVUS team and we’re proud to do our part in supporting him and the young athletes he works with.

Follow Dom on Instagram and stay in the loop by following NOVUS on social media!