November 2024 NOVUS Newsletter
Rising Together: Highlights from an Inspiring Season
As the leaves fall and the year winds down, we’re reflecting on an incredible season filled with community, purpose, and impact. From outfitting Section II football teams to honoring our nation’s heroes, joining the fight against cancer, and championing local rivalries at the UAlbany Cup, this season has been nothing short of extraordinary.
At NOVUS, we’re more than just a brand—we’re part of a movement to empower athletes, uplift communities, and inspire change. In this month’s newsletter, we’re excited to share highlights that celebrate the power of teamwork, resilience, and the spirit of “Claim Your Crown.”
Giving Thanks: A Message of Gratitude
As Thanksgiving approaches, we want to take a moment to express our heartfelt gratitude to you—our NOVUS community. Your unwavering support fuels our passion to design gear that inspires and empowers. Whether you're on the field, court, or in your daily grind, we are honored to be part of your journey. From all of us at NOVUS, we wish you a happy and healthy Thanksgiving filled with joy, gratitude, and celebration.
Friday Night Lights, NOVUS Style
NOVUS was honored to outfit the Capital Region’s Section II football teams this season, providing custom-designed gear for CBA, Guilderland, Colonie, and Shen. Watching these teams bring their best to the field all season long has been an incredible journey, and we’re thrilled to have been part of it.
Standing Strong Against Cancer
In partnership with the American Cancer Society of the Capital Region, we proudly joined the fight against breast cancer this October. Thanks to the collective efforts of the Capital Region’s Men Wear Pink team, over $406,000 was raised, making it the nation’s #4 campaign in total contributions. Together, we’re fueling hope and impactful change in the battle against cancer.
Honoring Our Veterans
We had the privilege of partnering with Folds of Honor in their vital mission to support the families of our nation’s heroes and first responders. Designing exclusive apparel for their Celebrate Our Heroes fundraiser was an honor, especially as attendees gathered for an inspiring evening that included a live performance by country music star Lee Brice.
The UAlbany Cup: Celebrating Local Rivalries
Members of the NOVUS team proudly attended the annual UAlbany Cup, an exciting showdown between UAlbany and Siena College men’s basketball teams. As the sponsor of the Time to Rise Tipoff, NOVUS reaffirmed its commitment to supporting local athletics and community engagement. It was incredible to cheer on both schools as they showcased their talent and determination on the court.
NOVUS Presents BOOM: The Untold Story of George Odum
NOVUS is proud to unveil our first feature film, a powerful docu-style story starring NOVUS Athlete and 49ers Safety, George Odum. From childhood challenges to his rise as an elite athlete, George’s story is a testament to chasing dreams and overcoming the odds. Witness his unwavering determination and the community that helped shape his path. Join us on YouTube for this inspiring documentary, and celebrate a story of gratitude, grit, and greatness.
Team Member Spotlight: Mady Kolligian
Where are you from? Saratoga Springs, NY
What do you do at NOVUS? Customer Success Representative
What do you love about what you do? I love being able to interact with customers from all different areas and backgrounds. Being involved in sports and fashion is so much fun and getting to work with such great people makes coming to work so fun!
How do you Claim Your Crown? I claim my crown by always giving my best effort. There isn’t much you can control in an environment with a lot of moving parts, but giving your ebay effort is always something you can choose to do!
Why NOVUS? NOVUS is a growing brand that has the opportunity to grow the same way I want to. It’s so fun getting to combine my love for sports and clothes, and feeling like you’re not coming to work every day because of the people you’re working with!
Customer Spotlight: Garden State Elite Volleyball
It’s Volleyball season! This season, NOVUS had the privilege of designing custom uniforms for volleyball teams across the country, helping athletes perform their best while looking their best. We’re proud to support volleyball players at every level, celebrating their determination, teamwork, and passion for the sport.
“The NOVUS team is absolutely amazing! We come in with mere concepts, and they turn it into magic—they work with us on every detail, and honestly, the collaboration is what makes it so great. We give the design team free reign of our team stores as well, and they always deliver!”
1:12 Project: Impact Through Action
We’re thrilled to announce NOVUS’s second annual 1:12 Project Mission Trip to the Dominican Republic, taking place January 8-14, 2025. Join us for an inspiring week as we host a baseball and volleyball sports camp, offering a unique chance to make a difference, grow spiritually, and empower others through purposeful action. Be part of this life-changing journey—claim your spot and apply today!
