Time to Rise: The Story Behind the New NOVUS Logo
Reflecting on our journey from college students selling tank tops and crew necks, it's incredible to see how far we've come. With the unwavering support of our community, we’ve grown into a team of 20 and counting, shipping more than 1 million NOVUS products nationwide. Today, we’re proud to announce the launch of NOVUS into its next great chapter. This significant step forward includes a refreshed logo that embodies our journey and vision.
The Evolution of Our Logo
Our new logo isn’t just a design update; it represents our shared journey and vision. It symbolizes the "crown-claiming moment" in every triumph—a powerful reminder of perseverance, passion, and the relentless pursuit of dreams. The refined shape of our crown logo reflects this moment of victory, with arms outstretched in celebration. It captures the essence of pouring your heart and soul into something you love, making sacrifices, and never giving up. This journey is encapsulated in the crown that each of us strives to claim.
The Meaning Behind "Time to Rise"
"Time to Rise" is more than just a phrase; it’s a call to action. It represents the moments in sports where greatness is achieved—whether it's a last-second three-pointer, a game-ending goal line stand, or a walk-off home run. These are the moments when athletes of all levels rise to the occasion and claim their crown. At NOVUS, we empower every athlete who plays with conviction, from pee wee football to professional arenas. Our mission is to inspire you to chase your dreams and remind you that victory is within reach.
Our Commitment to You
Since our early days, our goal has been to create a purpose-driven brand that empowers athletes to chase their dreams. The new NOVUS logo is a testament to this commitment. It’s designed to be a physical reminder of the crown-claiming moment that awaits all those who live a life of passion, conviction, and perseverance.
Retail Launch Coming this Fall 2024
As we embark on this new chapter, we want to thank you for being an essential part of our journey. Your support has been instrumental in our growth, and we look forward to sharing our new retail collection with you this Fall. Every time you wear a NOVUS product, remember that your moment awaits.