December 2024 NOVUS Newsletter
As we close the curtain on 2024, we’re excited to share some of the highlights that made this holiday season—and the entire year—so special. From groundbreaking launches to unforgettable partnerships, this month has been one for the books. Thank you for being an essential part of the NOVUS journey. Here's to celebrating together and stepping into 2025 stronger than ever. Wishing you a joyful holiday season and an inspiring start to the New Year!
NOVUS Launches E-Commerce Website & Retail Line
This December, we proudly launched the new NOVUS e-commerce website, unveiling our first-ever retail line. Designed for purpose-driven athletes, this collection marks an exciting new chapter for NOVUS. Now, customers everywhere can shop premium NOVUS gear and embrace our mission of living with passion, conviction, and perseverance.
Grand Opening of NOVUS Retail at Impact Athletic Center
We’ve taken another exciting step forward by opening our first-ever retail location at the Impact Athletic Center! For years, NOVUS has outfitted leagues and teams here with custom uniforms and apparel. Now, our retail space brings premium sportswear directly to the athletes and teams who inspire us daily.
The grand opening was a celebration to remember, featuring an appearance by NOVUS athlete Zach Remillard, MLB infielder for the Chicago White Sox, and the unwavering support of the Impact Athletic Center community.
NOVUS Partners with the Albany FireWolves
We’re proud to continue our partnership with the Albany FireWolves for a second year, now as an officially licensed partner of the National Lacrosse League (NLL). Seeing our custom gear in action at MVP Arena and beyond is a testament to our shared commitment to excellence and passion for the game.
As a newly approved official vendor for DICK’S Sporting Goods, NOVUS x FireWolves gear will soon be available to shop at DICK’S House of Sport in Latham.
Athlete Spotlight: Zach Remillard
Hailing from Upstate New York and a longtime friend of NOVUS founders, Zach Remillard has always been part of the NOVUS family. His journey—from local baseball fields to the major leagues—epitomizes the relentless pursuit of greatness we champion.
“For me, being a part of NOVUS goes far beyond a great clothing brand. It is joining a family that lives out a relentless pursuit of what is possible. The vision they have created values each person by sharing, loving, and pouring into athletes for a greater purpose. They are a very exciting brand but more importantly, they are on a mission to shine a light to the world. NOVUS lives for something deeper and more meaningful. That is something I am very grateful to be a part of.”
Third Annual Christmas Party at 1863 Club
The NOVUS team came together to celebrate another incredible year at our third annual Christmas Party, held at Saratoga Race Course’s elegant 1863 Club. With festive cocktails, delicious food by Mazzone Hospitality, live music, and games, it was the perfect way to honor the team’s hard work and achievements in 2024.
Employee Spotlight: Christian Halayko
Where are you from? I am from Upstate New York. I currently live in Guilderland, NY, although I spent most of my younger years growing up and in school in Loudonville, NY.
What do you do at NOVUS? I am a Content Creator at NOVUS Clothing Company. I work alongside my team members to strategize and plan marketing content, I coordinate and schedule various photoshoots with models, and I am also responsible for capturing many of the photos and videos that we create at NOVUS.
What do you love about what you do? What I love about my job is seeing good ideas come to life, especially after working hard to figure out how to execute an idea and making it happen. I love the strategy and planning components of my job the most, and I love being able to work alongside my team members.
How do you Claim Your Crown? Every day that I come to work with a good attitude and ready to work I feel like I am Claiming My Crown. I come to work focused and ready to help the team however I can.
Why NOVUS? Working and interning for NOVUS throughout my time in college allowed me to build a strong relationship with the company. Upon graduating Siena College this past May, I felt comfortable coming on full-time at NOVUS, and more importantly working for NOVUS felt like the best decision in allowing myself to continue to learn and grow, especially at a young age. I have a lot of respect for the owners at NOVUS and for the way they operate. I have been able to learn a lot from them and from the entirety of the team since coming on full-time in September, and I am excited to continue building in 2025.
Embracing 2025 with Gratitude
As we bid farewell to an extraordinary year, we extend our heartfelt thanks to our NOVUS community—your support is the foundation of everything we do. Here's to a bright, crown-claiming 2025!