NOVUS Opens First Retail Location at Impact Athletic Center
We’re thrilled to announce the grand opening of our first-ever retail location at the Impact Athletic Center in Halfmoon, NY. This milestone marks an exciting new chapter for NOVUS as we continue to empower purpose-driven athletes with premium sportswear and custom team apparel.
Why the Impact Athletic Center?
The Impact Athletic Center is more than just a sports facility; it’s a hub of athletic excellence and community. With state-of-the-art amenities like a raised track, weight room, basketball, pickleball, and volleyball courts, plus yoga classes, it’s where athletes of all levels come to train, compete, and grow.
Basketball lies at the heart of the Impact Athletic Center. Its ownership group brings more than 200 years of collective experience across every level of the game, from youth leagues to the NBA. Among its owners is Kevin Huerter, current Shooting Guard for the Sacramento Kings and standout in the local and national basketball community. Huerter’s leadership and success on and off the court bring unmatched credibility to the Impact Center, making it the perfect home for NOVUS’ first retail space.
For years, NOVUS has proudly outfitted leagues and teams at Impact with custom uniforms and apparel. Establishing our retail location here is a natural progression—a way to bring our gear directly to the athletes and teams who inspire us daily.
Introducing NOVUS Retail
Our first retail collection is a celebration of resilience and purpose. Designed and tested by athletes, this premium sportswear is built for performance and crafted to elevate every moment of your journey. From warm-ups and weight training to game time, travel, and recovery, each piece reflects our commitment to empowering athletes to pursue their dreams and Claim Their Crown.
A Local Story with Global Ambition
NOVUS was founded in 2011 by three friends and collegiate athletes. What started as a side hustle selling tanks and crewnecks to teammates has grown into a nationwide brand, rooted in faith, purpose, and the relentless pursuit of excellence. Today, with our headquarters in Latham, NY, opening a retail location at the Impact Athletic Center feels like a homecoming.
The Impact Center is where many of our athletes train, compete, and grow. Now, it’s also home to our first retail space. Here, we’re not just selling products; we’re creating a space where athletes can connect, gear up, and be inspired to rise above challenges and achieve greatness.
Grand Opening Celebration Details
Join us as we celebrate this exciting milestone:
When: Friday, December 13th, from 12–5 PM | Ribbon Cutting at 3pm
Where: Impact Athletic Center, 390 Route 146, Halfmoon, NY
What to Expect: Holiday refreshments, a first chance to shop the retail collection, and an opportunity to connect with the NOVUS team.
RSVP by 12/12 to help@claimyourcrown.com.
Thank You for Believing in Us
This grand opening is more than a retail milestone; it’s a testament to the trust and support of our incredible community. Thank you for allowing us to chase our dream and for being a part of the NOVUS story. We can’t wait to see you there!