In the realm of women's collegiate basketball, few players command attention quite like NOVUS Athlete Dolly Cairns. With her Florida Gulf Coast squad closing in on a tenth straight conference tournament title, Saratoga Springs grad Dolly Cairns is keeping the winning tradition alive with the Eagles.

From Super Bowl LVIII to collegiate basketball courts, join us as we applaud the stellar performances of our NOVUS athletes and take a closer look at what we’ve been up to this month.

In a thrilling Super Bowl LVIII showdown, NOVUS Athlete and Kansas City Chiefs kicker Harrison Butker etched his name into football history.

NOVUS and Two-Time Super Bowl Champion announced they are pledging to make a $100,000 donation to The Hope Center in Kansas City if Harrison Butker makes history and becomes the first kicker ever to win MVP in the big game.

As Super Bowl LVIII approaches, the spotlight shines brightly on NOVUS athletes Harrison Butker, Kicker for the Kansas City Chiefs, and George Odum, Safety for the San Francisco 49ers, as they prepare to square off on football's grandest stage.

Discover how NOVUS continues to make a mark both on and off the field, from charitable initiatives to supporting outstanding teams and athletes in our January Newsletter.

NOVUS is proud to announce its collaboration with NEAAU for the highly anticipated Girls Champions League. This multi-week event brings together teams from across the Northeast, competing for the ultimate NEAAU Volleyball prize.

Working with State Farm is a testament to the impact personalized apparel can have on business culture and brand building.

As we bid farewell to 2023, our December newsletter is here to capture the spirit of the holidays and share some exciting highlights. From exciting conferences to partnerships that made waves, join us in reflecting on the moments that shaped this incredible month.

Get your sticks dialed in because the 2024 National Lacrosse League season is back! As the official partner of the Albany FireWolves, NOVUS is excited to see what the team has in store this season. 

Dive into the latest NOVUS Newsletter, as we celebrate triumphs, and unveil the magic of the holiday season through our specially curated gift guide!

Dolly Cairns is a shooting guard hailing from Saratoga Springs, NY, and is currently making waves as a key player for the Florida Gulf Coast University women’s basketball team.

Tis’ the season for gifting—or creating your own wish list for the holiday season! The NOVUS holiday gift guide is your go-to source for the best gifts this season.

This collection is a living testament to our college roots, a homage to the colors that painted our alma mater, and a celebration of the spirit that propelled NOVUS from a college side hustle to a nationwide brand.

From hosting an electrifying Tackle Cancer Party featuring country music star RaeLynn, to unveiling our special limited-edition Pink Line dedicated to Breast Cancer Awareness, every moment was filled with passion and purpose.

With country music star RaeLynn headlining the event, and the support of our incredible NOVUS community, the event raised over $10,000 for the American Cancer Society!

In honor of Breast Cancer Awareness Month, we’ve created a limited-edition collection to support the fight against breast cancer.

Fall is finally here and we’re ready for football season! Check out what we’ve been up to in September.

It feels like August came and went in a snap—filled with awesome charitable events, sporting events,  concerts and more!

We kicked off the month of July with a team Track Day at Saratoga Race Course, hit the links at various golf tournaments, and our NOVUS athletes began NFL training camp.